What We Do

OUTSTANDING SERVICES

CRM Residential is exclusively a third-party property management company. Since we do not have the distraction of managing properties for our own account, our focus is on you and your properties.  Our company has the capability to manage any residential apartment, home, condominium, or large-scale community.

CRM Residential’s department leaders, led by our President and CEO, Harlan B. Krichman, have more than 300 years combined experience in property management. Our technology-driven approach and highly specialized personnel are well positioned to take on any challenge. Our systems are multi-layered which reduces deficiencies from unexpected changes and allows us to expand with the extraordinary growth we’ve seen.

As Certified Property Managers, ranking board members for some of the most esteemed real estate institutions, including the President of NAHMA, and being multi-state Licensed Real Estate Brokers, our goal is to provide your properties with superior service, proactive risk reduction measures, regular and recurring reporting, one on one attention, and most importantly, peace of mind that your business is being operated by a proven team with a longstanding reputation.

Our Credibility

INDUSTRY REPUTATION

  • Atlantic City and County
  • Board of Realtors
  • Apartment Association of Greater Philadelphia
  • Community Association Institute
  • Institute of Real Estate Management
  • National Affordable Housing Management Association
  • National Apartment Association
  • National Association of Realtors
  • New Jersey Apartment Association
  • Pennsylvania Institute of Certified Public Accountants (PICPA)
  • PennDel Affordable Housing Management Association
  • District of Columbia
  • Maryland
  • New Jersey
  • Oklahoma
  • Pennsylvania
  • New York
  • Accredited Management Organization®
  • Certified Property Manager®
  • Community of Quality Corporate Partner®
  • Housing Credit Certified Professional
  • National Association of Housing Professionals®
  • Specialist in Housing Credit Management®
  • Communities of Quality Award (multiple)
  • Exemplary Community of Quality Award

Leadership

MEET OUR TEAM

Harlan B. Krichman

President and Chief Executive Officer

Bernardo Cole

CPM®, NAHP-e®, Executive Vice President

Serena Miller

CPM®, ARM®, Executive Vice President

Michael B. Simmons

CPM®, NAHP-e, Senior Advisor & Chief Business Development Officer

Derek Pew

Chief Financial Officer

Monique Strickland

ARM®, HCCP®, Vice President-Compliance

Todd Stecker

Vice President of Marketing and Business Development

Rick Gilliss

Director of Risk Management

Estelle Gray

Director of Human Resources

The Difference

pride + culture

Our organization prides itself on our transparency and company culture. Even through growth periods, we do everything we can to maintain our persona. Here, you won’t find “corporate suits”, only everyday people with great professional experience who you can have a conversation with. We believe in building long term relationships where being candid and hard truths are appreciated. We believe in one-on-one attention and not 20-person board meetings. And we believe in responsiveness by getting back to you quickly.  Some of the guiding principles you will come to enjoy is that we believe that the next best thing to good news is bad news fast. We also strive to answer your questions before you ask them and provide weekly updates for all properties under management.

 At CRM Residential we take our relationship with you very seriously, your business is always appreciated, and we welcome any opportunity to discuss your wants, needs, and desires more with us.

 

communication is key

Departments

Our most essential management component is led by two Executive Vice Presidents and several Regional Managers to make sure that every property has seasoned team members overlooking and supporting our valuable on-site teams. From Community Managers to Maintenance Technicians, we have team members available to make sure your property gets the attention necessary.

The CRM Residential service includes some of the most highly specialized associates for affordable housing programs. Led by our Vice President of Compliance our Compliance department team members have the knowledge and capacity to ensure that your property stays in compliance under our management.

Led by our Vice President of Marketing and Business Development, we can research, analyze, and take measures to establish a great reputation and generate sufficient leads to keep occupancy high and turnover low.

Property Management is about people, and CRM Residential’s people depend on our Director of Human Resources and Director of Property Operations who are highly experienced in recruiting, onboarding, training, and employee relations. We utilize technology to make all HR and team member related tasks easy, from applying to be a team member through health benefits, 401K elections, requesting time off and everything in between.

The use of technology is critical to our ability to perform all the accounting requirements of both the properties and the owners.  We utilize RealPage, one of the industry’s largest providers, as our partner for our property management and accounting platform. Our Chief Financial Officer, and his team are dedicated to providing accurate and timely reporting so that you, the owner, and CRM, the operator, can make well informed decisions.

Our Risk Management department works diligently to prevent and mitigate risks associated owning and operating real estate.  We efficiently manage the inevitable incident reports and insurance claims that may occur and provide training to educate our team members on are a part of owning and operating real estate. 

We offer participation in our pooled insurance program with our other managed properties which can offer considerably reduced rates and enhanced coverage limits. If chosen, we handle broker relationships, the application process, invoicing, and in conjunction with our corporate insurance consultants, provide smart business recommendations with respect to cost and coverage options.

Affordable Housing

As one of the top 50 largest non-owner operated Management Companies in the US for affordable apartments, CRM Residential lives and breathes the regulatory and relationship complexities of today’s affordable communities. To provide this category of the industry with the diligence and care it requires, we employ highly experienced operations team members and an experienced in-house Compliance department who are highly specialized in Low Income Housing Tax Credit, Section 8, Section 236, HOME, Section 811, Rural Development and all other affordable housing programs

When it comes to affordable housing programs, having a company who knows the intricacies and the right way to go about your project is invaluable. Choosing the wrong company could be detrimental to your future business ventures and cause for significant penalties, damaged reputation, and slow processing time. When it comes to such highly regulated and rule-based workflows, you need a company who has proven they can do this the right way for a long time.

Market Rate Communities

Multi-Family market rate communities have been a core component of CRM Residential since its inception. We deeply understand that every project has different priorities and we are committed to the vision which the owner, developer, or asset managers lays out for us. Whether it’s maintaining competitive rents, increased cash flow, capital improvements, value-add amenities and features, short or long term holds, CRM Residential is your partner to a successful property operation.

Single Family Apartments + Homes

Within the Atlantic County region, CRM Residential welcomes management service needs for non-multi-family apartments and homes. We provide the same level of service as our larger managed communities and utilize technology to provide a level of service generally not associated with single family homes and apartments.

Bernardo Coles

CPM®, NAHP-e®, Executive Vice President

Mr. Coles holds a B.A. in Accounting and received his designation as a Certified Property Manager® in 2014.  He is also a member of the Delaware Valley Chapter of the Institute of Real Estate Management, where he serves as Vice President, Legislation.  Prior to entering the property management profession, Mr. Coles performed audits for affordable sites when he was with Asher and Company.  He has more than two decades of property management experience.  He has obtained over 11 million dollars of financing for Section 202 properties as well as coordinated over ten million dollars of capital improvements.  He also has extensive experience in budget preparation, HAP Contract Renewal and financial statement analysis.  Mr. Coles is a licensed Real Estate Broker in Maryland, New York and Pennsylvania.

Euvaline Ellington

Executive Vice President

Ms. Ellington has more than 25 years of property management experience. She previously served as Director of Property Management for HDC MidAtlantic and spent more than 10 years as Regional Manager with Ingerman Management Company in Collingswood, N.J.. Before that she served as the Director of Asset and Property Management for North East Brooklyn Housing Development Corporation, a nonprofit in Brooklyn, N.Y.

Michael B. Simmons

CEO Emeritus & Broker of Record

Having been with the firm since it was founded in 1974, including the role of CEO, he has worked to develop long and favorable relationships with the company’s regulatory partners and long-term clients.

Michael is the past President of the National Affordable Housing Management Association (NAHMA) and currently serving on the Board of Directors.  A Past National President of the Institute of Real Estate Management (IREM), he is also a former IREM Course Instructor. Now serving on the Drexel University Real Estate Management & Development Advisory Board in Philadelphia, Michael is a member of the Board of Directors of Mission First Housing Group, with operations in Philadelphia and Washington, D.C. A licensed real estate broker in Maryland, New Jersey, Oklahoma and Pennsylvania. Mr. Simmons has served as an editorial consultant for IREM, is a past president of the IREM Foundation Board of Directors and is a frequent speaker on the real estate management issues and the other real estate topics.

Walter Meremianin

Director Learning and Development

As Director Learning and Development, Walt is passionate about helping employees advance their skills and knowledge in their professional as well as their personal life by using a combination of In Person and remote learning methodologies. After selling his company, He began his career in multifamily housing with SBG Management in Philadelphia, and then spent 13 years as the Director of Learning and Development for The Michaels Organization, where he was responsible for designing and delivering e-learning courses, in person workshops, and other training. Walt holds many certifications in different disciplines within the L&D world, along with Affordable Housing Manager and Tax Credit certification. He also brings a vast knowledge of the operational side of the multifamily / low-income industry.

Monique Strickland

ARM®, HCCP®, Vice President-Compliance

As Vice President of Compliance Monique is responsible for supervision of all activity relating to fair housing issues and training, occupancy and marketing strategy, including Low Income Housing Tax Credit regulatory compliance management, training and monitoring.  She is directly responsible for supervision of the Occupancy Department.  Additionally, she is responsible for managing and directing all HUD, State Housing Finance Agency and/or company policy and procedures compliance, along with supervision of all employees training programs.  Monique received her Bachelor’s degree in Economics and holds a NJ Real Estate Sales License; in addition, she is an Accredited Residential Manager® through IREM and has received her Tax Credit Certification from the National Association of Home Builders.

Estelle Gray

Director of Human Resources

As the Director of Human Resources, Estelle is responsible for managing and coordinating human resource functions, administering employee benefits, and facilitating the planning and execution of policies and procedures. Knowing that great employees make a company great, Estelle is focused on ensuring that we have the right people in the right seats and that we hire and provide the proper support to each team member. Estelle is a member of Society of Human Resources Management (SHRM) and MidAtlantic Employer’s Association (MEA).